Buy Now, Pay Later (BNPL) network Affirm introduces to its merchant partners an artificial intelligence-powered platform called AdaptAI.
In a press release published by the mentioned company last Wednesday, April 30, it was noted that merchants can provide shoppers with personalized, targeted, real-time promotions and credit offers at the point of purchase via the offering.
Affirm senior vice president of product Vishal Kapoor stated that unlike conventional credit card rewards, which are opaque, static, and subsidized by the financially vulnerable, AdaptAI dynamically matches the right benefit to the right consumer at exactly the right moment.
It was also noted that in this case, consumers no longer need to spend more, keep track of, or wait months to recoup their rewards. Now they can immediately receive tailored and transparent value at the time of purchase. This is made possible due to Affirm’s artificial intelligence-powered technology and real-time underwriting.
In this case, there is another example of the integration of AI into functional processes. It is worth noting that against the background of the active development of artificial intelligence and the scaling of the practice of using digital cognitive systems, the issue of cybersecurity has become more relevant. Scammers also have access to machine intelligence tools. Leveraging the mentioned tools has made their activities more sophisticated. To counteract the corresponding threat in the virtual space, personal awareness of users is important. For example, an Internet search query such as how to know if my camera is hacked will allow anyone to get information about signs of unauthorized access to the device.
