Grocery retailer Aldi will use Digital Wave Technology’s generative artificial intelligence solutions in the United States to automate the process of making copies of products and their attribution.
By leveraging the mentioned technology, Aldi will increase its operational efficiency and expedite the delivery of product information to its website, app, and email. This was stated by Digital Wave Technology in a press release that was published last Tuesday, March 4.
Digital Wave Technology chief executive officer Lori Schafer stated that the artificial intelligence-native solutions offered by this company will be integrated with the existing digital infrastructure of Aldi, which will result in increased revenue and improved profitability. It was also noted separately that in this case, an exceptional product experience will be delivered.
The press release contains information according to which Aldi will deploy Digital Wave Technology’s AI Copywriter. This tool generates search engine-optimized product descriptions and multilingual marketing copy. Aldi will also deploy AI Product Attribution, which extracts key product attributes from images and packaging to enrich product data and improve digital discoverability.
The press release noted that together, the mentioned solutions will provide the grocery retailer with a scalable foundation for future growth across digital channels, improve product discoverability, generate on-brand content for multiple channels, and increase efficiency by automating product copying and data management, accurate and compliant product information.
In the United States, the results of specialized surveys indicate that more than 75% of business leaders in this country currently rank generative artificial intelligence as the most impactful emerging technology. Marketing and sales functions are the leading ones in the efforts of generative AI in 16% of consumer and retail companies. At the same time, 57% of marketing and sales are teams pursuing generative artificial intelligence initiatives. In departments in other industries, the corresponding figure is 31%.
It is worth noting that product attribution has traditionally been a labor-intensive process, requiring employees to inspect and tag each item separately. As a result of using artificial intelligence, the mentioned process has been automated, which saves time and resources.
It is worth noting that Digital Wave Technology also helps pharmacists to increase the efficiency of their work. For example, these functional solutions offered by the mentioned company can automate repetitive tasks such as prescription entry, refilling reminders, and prior authorizations. Artificial intelligence also helps identify possible drug interactions, allergies, and contraindications. Moreover, AI can answer common medication questions and predict medicine demand.
Digital Wave Technology chief digital officer Sara Meza stated last year during a conversation with media representatives that artificial intelligence offers pharmacists valuable tools and opportunities to optimize patient care, improve medication management, and advance pharmacy practices in various healthcare settings.
As we have reported earlier, Stripe Says AI Boom Drives 38% Increase in Payment Volume.
