Alipay has launched a voice call feature that allows consumers to double-check their real identity before making fund transfers.
The mentioned brand provides users with access to one of the most popular virtual wallets in China. The new feature was embedded in the input field of a chat window along with other features like sending a photo or sharing a location. At startup, it asks permission to turn on the microphone and display a pop-up notice.
Moreover, Alipay accounts are protected through real identity authentication. Also, in this case, it is guaranteed that the call would not be stored by the platform.
When making a voice call on Alipay, the real name of the interlocutors is displayed under their screen names.
The new feature will help protect against fraud, which is becoming increasingly relevant in China. In this case, it means fraud committed in the virtual space. According to information from Chinese media, in the first half of last year, 60% of criminal cases in the Asian country were related to fraud committed mainly in the telecommunications sector.
Alipay’s share in the Chinese mobile payment market is 54%. The company is significantly ahead of its competitors in terms of this indicator. For example, the share of WeChat Pay in the Chinese mobile payment market is 42%. The same indicator for Union Pay is 4%.
Last year, Alipay served about 900 million users in China and 300 million consumers outside the Asian country. The company processes payment transactions in 27 currencies.
As we have reported earlier, Alipay Tap Debuts in Macao.
