Amazon, as part of its drive to scale the use of generative artificial intelligence in its e-commerce ecosystem, has begun testing a shopping assistant and a health-focused chatbot with a subset of users.
Recently, machine intelligence has been a kind of center of investment activity of the mentioned e-commerce giant, which is also one of the largest players in the global technology sector.
It is worth noting that Amazon has already launched a shopping chatbot, an artificial intelligence assistant for sellers, and AI shopping guides.
New services that the company is testing appeared on its app or website in recent weeks. An Amazon spokesperson confirmed that some consumers are already using the mentioned services in beta.
The shopping tool is called Interests AI. This digital assistant prompts users to describe goods in their own words. After that, the artificial intelligence generates a curated selection of products. The company has announced its intention to make this feature available to all users in the United States in the coming months.
Amazon is also testing a chatbot on its website and mobile app called Health AI, which can answer health and wellness questions, provide common care options for healthcare needs, and suggest products. It is still unknown when this feature will become publicly available.
It is worth noting that against the background of the active development of artificial intelligence and the scaling of the practice of using AI, the issue of cybersecurity is becoming more relevant. For example, scammers also have access to machine intelligence tools. To counter this threat in the cyber environment, personal awareness of users is important. For example, an Internet search query such as how to know if my camera is hacked will allow anyone to get information about signs of unauthorized access to the device.
