Ascenda and Galileo Financial Technologies announced the beginning of cooperation, which aims to help banks, fintech companies, and other brands launch card loyalty programs.
The mentioned collaboration combines Ascenda’s solutions related to customer loyalty and engagement, and a financial technology platform owned by Galileo that simplifies card issuance. The relevant information is contained in the companies’ press release, which was published last Tuesday, February 25.
Ascenda chief commercial officer Josh Berwitz stated that the announced collaboration will allow clients of the firm to launch compelling programs that seamlessly integrate with leading loyalty programs in the travel, hospitality, and beyond areas.
Galileo chief product officer David Feuer said that the two companies, by joining forces, empower organizations to launch loyalty-driven card programs that engage consumers on a deeper level, accelerate time-to-market, and deliver meaningful results.
It’s worth noting that brands consistently demonstrate interest in such solutions. Companies need innovative ways to increase customer loyalty. The firms are also interested in gaining access to solutions that streamline rewards redemptions. Companies have already clearly realized that a seamless and engaging experience is crucial for retention. The demand for such solutions is likely to show growth in the near future and further.
In September, Ascenda announced that it had expanded its network to allow its customers in the financial technology and banking areas to redeem their reward points in partnership with Uber. At that time, Josh Berwitz stated that exciting engagement with Uber enables the company to bring tangible rewards and redemption experiences at scale, delivering compelling value and strengthening relationships between financial services clients, rewards partners, and consumers.
In May, Ascenda and Ramp joined forces to connect Ramp’s financial automation platform and corporate card to Ascenda’s global rewards ecosystem. In this case, Ramp customers have more opportunities to redeem points earned on spending in the United States. At that time, Madeline O’Connor, senior vice president of strategic clients at Ascenda, stated that the company, by offering the mentioned partner more ways to unlock value through a rewards program, forms a difference from competitors with a premium proposition, enabling to acquire more clients and drive higher usage and retention from existing customers.
Galileo chief executive officer Derek White noted that businesses, financial institutions, and fintech companies can reduce risk and capture opportunities by using technology and smart strategies to get the most out of their data. He also stated that his firm helps all types of financial providers leverage technology to unlock critical insights hidden in their own customer data so that they can identify and mitigate risks before gaining momentum and seizing opportunities that transform services for businesses and their clients.
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