DoorDash announced an increase in the number of consumers who order from not only its initial offering-restaurants but also in new verticals that include a growing variety of retailers.
DoorDash chief financial officer Ravi Inukonda said last Tuesday, February 11, during the company’s quarterly earnings call that consumers continue to utilize new verticals. It was also noted separately that they order goods of all categories.
The data contained in the earnings release, published on Tuesday by the mentioned company, indicates that the share of monthly active users ordering in at least one of the new vertical categories of DoorDash in December 2024 was 25%. It is worth noting that a year earlier this indicator was fixed at the 20% mark.
The mentioned vertical offerings were launched in mid-2020 in the United States. The corresponding verticals include grocery and convenience. The aggregator has expanded by including alcohol, flowers, pets, health and beauty, and sporting goods in the mentioned list. Last year, home improvement products were added to this list.
DoorDash chief executive officer and co-founder Tony Xu stated that the utility that is achieved through the use of digital experiences and a high-quality last-mile logistics network capable of delivering goods from any merchant to the consumer community are increasingly usefulness and enduring value.
In the fourth quarter of 2024, the company’s total orders amounted to 685 million. This indicator increased by 19% year-on-year. The company’s marketplace gross order value for the mentioned period was $21.3 billion. This indicator increased by 21% year-on-year.
As we have reported earlier, DoorDash Adds New Chains to Grocery Partner List.
