This month, HSBC plans to launch an updated mobile app in Hong Kong to offer local consumers what the management of this financial institution characterizes as the most personalized and simplified experience.
On Wednesday, May 7, the mentioned bank announced that the launch of the upgraded virtual product is expected from May 20. At the same time, it is worth clarifying that the relevant process will be implemented in several stages. It is also known in this case that the first group of users of the updated app will include about 50,000 people.
The update of the virtual product announced on Wednesday, through which consumers can interact with a financial institution, is the most significant in the last five years. Modernization in this case is largely a necessity. In order to keep the business in positive territory in terms of performance indicators, financial institutions need to respond to changes in consumer behavior. In the relevant context, it is appropriate to note that the digitalization of the banking sector, which is becoming an increasingly large-scale process, is changing user habits.
Kazimierz Kelles-Krauz, head of digital channels for wealth and personal banking in Hong Kong, emphasized the high level of personalization while commenting on the app update. It was also noted that the upgrade will make the virtual product a simpler, clearer, and faster way to interact. For consumers, the main result will be to simplify their daily banking needs and connect to frontline channels.
Kazimierz Kelles-Krauz also stated that the update announced on Wednesday provides for a redesign of both the services and the app interface. It was noted that in this case, users will be provided with easier access to the tools they use to maximize the benefits of interacting with a financial institution in the mobile banking format.
Kazimierz Kelles-Krauz also noted that of the 463 new features launched last year in the mobile app, many remained unused. It was noted that the reason for this result, which clearly cannot be described as positive by the bank, was navigation problems.
In the updated app, all the main products and services will be displayed as tabs at the top of the screen. This includes payments, cards, wealth, and insurance, among other things. The new interface organization scheme in the corporate space of the mobile functional platform will provide a high level of convenience for consumers. Access to the necessary solutions will be guaranteed with a flick of the wrist. Users will not be forced to undergo various lengthy procedures, which, in addition to the need to waste time, which belongs to the category of irreplaceable and therefore the most valuable resources in human life, provide for complex mechanisms that are not necessary at the current stage of digitalization of the mobile banking area, including from the point of view of security issues.
As we have reported earlier, HSBC to Scale Back Retail Banking in Some Countries.
