Klarna brings flexible and interest-free payment options to Aritzia clients online and in select boutiques across the US and Canada.
Klarna, an AI-powered provider of buy now, pay later (BNPL) and e-commerce solutions, has made a deal with Aritzia, a Canadian upscale lifestyle apparel retailer, to add flexibility and accessibility to the purchase of so-called “everyday luxury” fashion items.
The retailer with forty years of market experience is continuously seeking ways to transform both online and offline shopping experiences for its customers, adapting strategies for the modern digital landscape. Aritzia is actively embracing digital technologies to enhance its operations and boost customer engagement. The firm leverages innovation in digital personalisation, product recommendations, and automating routine tasks. With the new partnership, Aritzia can also enhance checkout and payment experiences for fashion shoppers.
Klarna’s merchant network is growing at an impressive pace, and its latest partnership adds to the growing number of top 100 U.S. retailers that have chosen Klarna as their payments partner. Among the recent additions to the BNPL provider’s partner list, there’s Walmart, John Lewis & Partners, Staples, Lenovo, and more. In 2024 alone, over 110,000 new merchants joined Klarna, seeking modern, flexible payment options that satisfy consumer demand for affordability. Not only retailers but also transportation networks start paying interest to Klarna’s flexible payments. Besides, the fintech provider has struck multiple deals with payment industry leaders such as JPMorgan, Stripe, and Worldpay to expand its presence and reach.
With its global network now spanning 675,000 merchants, Klarna continues to attract top-tier brands in over 26 countries and across a wide range of industries looking to meet evolving consumer preferences. The company is also seeing strong consumer momentum, with 99,000 new users globally signing up for its services every day — a clear sign of the rising demand for alternative, user-friendly ways to pay.
The global BNPL market is growing at double-digit rates each year, with the fashion industry being one of the main beneficiaries of its development. Over 60% of BNPL users report purchasing clothing through these services, making it the leading category for buy now, pay later installment transactions. This trend is largely driven by younger consumers, especially Gen Z and Millennials, who favour the adaptability and convenience in payments, preferring to buy high-quality items at flexible terms rather than cheap fast fashion alternatives.
