Microsoft Corp. plans to use third-party companies to handle more sales of software for small and medium-sized customers.
It is worth noting that as part of the mentioned strategy, the firm is actually repeating the experience of its peers in adjusting the concept related to sales activities in the era of intensive development and scaling of artificial intelligence.
According to media reports, citing insiders, Microsoft chief commercial officer Judson Althoff revealed the specified initiative to employees.
Currently, many of the technology giant’s in-house sellers are expected to offer a broader array of products rather than having narrow specializations. Microsoft also intends to strengthen technical training and an emphasis on the sale of artificial intelligence-focused products.
A company representative interviewed by reporters said that the technology giant is evolving the commercial solutions areas within its sales organization to better reflect the era of AI and support the growth of its customers and partners. It was also noted in the relevant context that this evolution reflects the shift in how customers and partners are buying and will better serve their needs.
In recent years, some large companies belonging to the Big Tech category have revised their sales strategies. The relevant actions were largely related to the tightening of the selling environment after the coronavirus pandemic. Also, the advent of generative artificial intelligence products became an impact factor. In some cases, companies tend to offload sales and marketing expenses. For example, Salesforce Inc. offers software through Amazon.com Inc.’s marketplace and other channels.
As we have reported earlier, Microsoft AI Chief Sees Advantage in Building Models 3 or 6 Months Behind.
