Tesla is entering the market in the dining business, preparing to open a drive-in restaurant in Los Angeles.
The mentioned new location will allow visitors to have a snack and watch a movie on an outdoor screen while they charge their electric vehicles. At the same time, the company’s progress towards opening a restaurant has encountered an obstacle, according to media reports. In the relevant context, it is implied that, against the background of the involvement of the chief executive officer of the firm Elon Musk in the Donald Trump administration’s Department of Government Efficiency (DOGE), Tesla has become a kind of lightning rod. There are protests in the company’s dealerships. Moreover, there have already been several cases of vandalism against Tesla. At the same time, the company’s sales are showing a downward dynamic.
According to media reports, difficulties with hiring staff at the new restaurant were recorded against the background of what was happening. In this case, the difficulties associated with finding chefs are taken into account as a matter of priority. The interlocutors of the journalists note that the impact factor is the present reputation of Elon Musk.
At the same time, it is worth noting that there is currently a kind of formation of the eating-for-experience culture. The restaurant concept in Los Angeles corresponds to the mentioned culture paradigm. Perhaps this circumstance will become a factor that will eventually prove to be more significant than the current difficulties of the company.
It is not yet known when the restaurant in Los Angeles will be open. It is possible that this will happen before the end of the current year.
As we have reported earlier, Tesla Hits $1 Trillion Market Value.
