Snoonu, Qatar’s leading super app, will be leveraging the capabilities of Yuno payment orchestration platform to improve digital transaction efficiency.
The two firms signed a strategic partnership agreement at Web Summit Qatar. Its main aim is to integrate Yuno’s advanced payment orchestration technology into Snoonu’s super app infrastructure to boost its speed and efficiency.
Being a US-based fintech platform, Yuno has recently established its Middle East regional headquarters in Qatar. The firm is committed to fostering digital commerce and financial technology innovation in the Middle East. Snoonu has become its first client in the country. Through the local office, Yuno can offer localized support to its pioneer customer and other businesses seeking to refine their payment infrastructure and scale efficiently.
Yuno’s payment orchestration tools streamline transactions for various services, including food, grocery, and electronics deliveries. The company’s platform supports over 1,000 global and locally relevant payment methods through a single integration, optimizing merchant payment processes across 200 countries. This innovation can boost approval rates, minimize friction, and provide users with secure and flexible payment options they need.
Snoonu is a leading Qatari super app that offers a wide range of services to its users, including food delivery from restaurants and fast food venues, grocery delivery from top local supermarkets, a marketplace for electronics, fashion, toys, etc., and arranging personal errands, e.g. requesting deliveries for gifts and other essentials.
The company has been at the forefront of digital transformation in the Middle East, integrating advanced technologies and forming strategic partnerships to enhance user experience and operational efficiency. With the integration of Yuno’s payment orchestration tools, Snoonu users will get access to a variety of payment options. This flexibility will help the super app cater to a broader audience, improving user convenience and satisfaction.
By optimizing the payment infrastructure, Yuno reduces payment processing delays, making transactions faster and smoother. This is especially important for on-demand services like food and grocery delivery, where efficiency and speed are key to product quality and user satisfaction.
Besides, Yuno’s AI-driven technology optimizes payment routing, ensuring that payments are processed through the most efficient and reliable channels. This reduces the likelihood of failed transactions, leading to higher checkout success rates, reduced payment declines, and improved cash flow for merchants on the platform.
Furthermore, Yuno’s advanced fraud detection tools use AI and machine learning to identify suspicious transactions and prevent fraudulent activities. This helps protect both users and merchants from security threats.
Considering all the benefits, integrating Yuno will transform Snoonu’s payment system into a more efficient, secure, and globally connected solution, ultimately improving user experience, boosting sales, and saving costs related to payment processing. Moreover, as a young startup, Snoonu might harbour some expansion plans outside of its home country. With Yuno’s global reach, Snoonu can seamlessly expand into new markets, onboard more international vendors and partners, and easily handle higher transaction volumes.
