Logik.ai will enhance ServiceNow existing offering with a flexible, AI-powered CPQ platform that streamlines complex sales processes, improves customer experience, and offers smarter, end-to-end transaction management.
ServiceNow, a provider of AI solutions for businesses, has arranged an acquisition of an end‑to‑end omnichannel Configure, Price, Quote (CPQ) platform Logik.ai.
The acquired firm would be a valuable asset added to ServiceNow’s AI-driven service portfolio, enhancing its customer relationship management (CRM) tools and boosting its position in the sales and order management segment.
The deal is expected to help ServiceNow address common sales challenges, such as pricing errors, slow quote approvals, and complex product configurations — issues especially common in industries like manufacturing and healthcare. Logik.ai’s software is designed to simplify and speed up sales processes using artificial intelligence, allowing teams to create quotes more efficiently and reduce delays. Once integrated with the ServiceNow CRM & Industry Workflows business unit, the Logic.ai platform will significantly boost the performance of AI-driven sales.
The two companies already work together. The smart CPQ platform seamlessly connects with ServiceNow’s Customer Service Management and Sales and Order Management solutions. Once fully integrated, Logik.ai’s software, which is compatible with nearly 50 tech platforms, will support a variety of complex sales workflows, including self-service and partner sales, while helping companies manage quotes and orders more easily.
This acquisition follows ServiceNow’s ongoing efforts to expand its CRM offerings and streamline sales experiences using AI. Less than a month ago, the firm made another deal to acquire Moveworks, an AI-powered platform that focuses on improving employee experiences across HR, CRM, finance, IT, and more. The platform automates sales, CRM, and HR tasks, improving employee productivity and customer service.
The company’s recent Yokohama platform update also included new CRM-focused features like self-service commerce tools and AI agents for sales and support tasks. Besides, the firm has recently introduced AI Agent Orchestrator to help harmonise the work of AI agents across different business operations, tasks and departments and unify their management, further simplifying clients’ workflows. All these actions are part of ServiceNow’s strategy to create a more cohesive customer service experience across its platform.
