Trump Media and Technology Group launches a fintech brand Truth.Fi aligned with the broader DeFi ecosystem through its planned investments in Bitcoin and other digital assets.
According to the Jan. 29 announcement, Trump Media and Technology Group Corp. (TMTG), known for its media platforms Truth Social and Truth+, expands into financial services with the launch of the Truth.Fi brand.
Although the exact offering is yet to be revealed, TMTG CEO and Chairman Devin Nunes said that the company is “moving into investment products and decentralized finance.” The respective financial products and services, including various investment vehicles, are expected to launch throughout 2025, pending necessary agreements and regulatory approvals.
The company’s board has approved a strategy to diversify its cash reserves, which exceed $700 million as of December 31, 2024, by investing up to $250 million through Charles Schwab. These investments will include customized separately managed accounts (SMAs), exchange-traded funds (ETFs), and cryptocurrencies like Bitcoin.
The SMAs will be developed in partnership with Charles Schwab, while an affiliate of Yorkville Advisors will serve as the Registered Investment Adviser for these investment vehicles, focusing on American growth sectors and strengthening the so-called patriot economy.
TMGT, which positions itself as a fair competition to the monopoly and censorship of Big Tech, continues President Trump‘s America-first agenda, aiming to offer investment strategies based on boosting U.S. growth, manufacturing, and energy companies.
While the announcement does not explicitly state whether the new financial brand will offer services enabled by decentralised finance (DeFi) protocols like lending, staking, or smart contracts, the mentioning of DeFi leads to suggestions that some of its offerings may be blockchain-based.
Furthermore, Truth.Fi partnering with Charles Schwab and Yorkville Advisors signals a bridge between traditional and decentralised finances, potentially offering crypto-based investment vehicles that could include DeFi assets or tokenised investments into real-world assets.
Potentially, the new TMGT initiative might facilitate operations with recently launched meme coins associated with the Trump family – $TRUMP and $MELANIA. Despite their high volatility, the coins are now accepted as a means of payment by several websites selling Trump-branded products such as watches, sneakers and fragrances, along with credit cards and Bitcoin. If Truth.Fi moves toward integrating DeFi features or other crypto-driven services; these meme coins could gain more utility and potentially be used in financial transactions or payment for digital services within TMTG’s ecosystem.
